Journal

Field notes

Short, practical notes on CRM design, AI automation and the operational side of running a company.

When to build a custom web app vs buying another SaaS subscription

The tipping point where per-seat licensing, workarounds, and fragmented data make a custom Next.js portal significantly cheaper.

Advisory4 min read

A good audit produces three things on two pages: a map, a risk list, and a sequenced build plan.

1 October 2026

AI Automation6 min read

A short list of the automations that reliably return their build cost, and the ones that quietly become a maintenance burden.

1 October 2026

RevOps5 min read

Most CRM projects fail because the process underneath them was never decided. Fix the sequence first, then choose the tool.

1 October 2026

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I publish when there is something worth reading. Usually twice a month.

Work with Jalfredde

I publish when there is something worth reading. Usually twice a month.